MG Toyota Camry and Kluger Australia is preparing for a significant market expansion with the introduction of two pivotal models designed to challenge Toyota’s stronghold in the mid-sized passenger car and three-row SUV segments. The Chinese-owned brand has confirmed plans to launch both the MG 7 fastback and a seven-seat SUV, marking its most ambitious venture into mainstream Australian automotive segments.
MG 7: Taking Aim at the Toyota Camry
The MG 7 fastback represents the brand’s first foray into the mid-sized passenger car segment under Chinese ownership. Despite the segment’s declining popularity and exodus of competitors including Ford, Kia, and Subaru, MG remains committed to this challenging market where Toyota Camry holds over 60% market share.
Key MG 7 Specifications:
- Dimensions: 4884mm (L) x 1889mm (W) x 1447mm (H)
- Wheelbase: 2778mm
- Engine options: 1.5L turbo (138kW/300Nm) or 2.0L turbo (192kW/405Nm)
- Transmission: 7-speed DCT or 9-speed automatic
The vehicle is scheduled for late 2024 or early 2025 launch, with both petrol and hybrid variants under evaluation for Australian market conditions.
Seven-Seat SUV: Challenging the Kluger
MG’s upcoming seven-seat SUV, likely based on the Roewe RX9, represents a direct challenge to the Toyota Kluger’s dominance in the three-row SUV market. Senior Product and Strategy Manager Akshat Ahuja confirmed the model would offer “best-in-class headroom” and innovative design features.
Dimensional Comparison Table
| Vehicle | Length (mm) | Width (mm) | Height (mm) | Wheelbase (mm) |
|---|---|---|---|---|
| MG RX9 (expected) | 4983 | 1967 | 1786 | 2915 |
| Toyota Kluger | 4966 | 1930 | 1755 | 2850 |
| Difference | +17 | +37 | +31 | +65 |
Advanced Technology Features
The new SUV will incorporate cutting-edge technology including a 47-inch ring screen system spanning the dashboard, comprehensive active safety features including autonomous emergency braking, and premium comfort amenities such as heated, ventilated, and massaging seats.
Market Strategy and Positioning
Pricing Philosophy
MG Motor Australia CEO Peter Ciao outlined an ambitious pricing strategy, planning to offer models across every $10,000 price bracket from $20,000 to $90,000 by 2027. This comprehensive approach aims to position MG as a full-range automotive brand capable of competing across multiple market segments.
Hybrid and Electric Focus
While maintaining fuel-efficient conventional powertrains, MG emphasizes its commitment to electrification. The company plans to balance immediate market needs with long-term environmental objectives through hybrid and electric vehicle offerings.
Frequently Asked Questions
Q: When will the MG 7 and seven-seat SUV be available in Australia?
A: MG 7 is expected by late 2024/early 2025, while the seven-seat SUV timing is described as “very near future.”
Q: How will MG pricing compare to Toyota competitors?
A: MG typically positions its vehicles as value alternatives, though specific pricing hasn’t been announced for these models.
Q: What safety ratings will these vehicles achieve?
A: Both models feature comprehensive safety technology and are expected to target high safety ratings for Australian market acceptance.
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