Genesis Electrified G80 has pulled the covers off not only a refreshed version of its Electrified G80 sedan, but also introduced a high-performance Magma variant at this week’s Beijing Motor Show. The luxury Korean marque’s electric offerings represent a significant step forward in the brand’s commitment to electric vehicle adoption, with both models expected to arrive in select markets by early 2025.
Performance-Focused Magma Variant Takes Center Stage
The standout reveal was undoubtedly the G80 EV Magma Concept, which transforms Genesis’s executive sedan into a track-focused machine. While technical specifications remain under wraps, Genesis has confirmed the Magma features wider track-tuned suspension to improve roadholding and cornering capabilities, complemented by significantly larger brakes for enhanced stopping power.
Aerodynamic Enhancements and Visual Aggression
The Magma variant sits on lightweight 21-inch wheels with staggered tyre widths, nestled under wider fenders that give the sedan a more muscular stance. Genesis has also lowered the ride height for improved aerodynamics and handling dynamics. Cosmetic changes include a redesigned front grille, rear diffuser, and ducktail spoiler for optimised airflow, plus a new rear bumper featuring integrated fog lights reminiscent of iconic racing cars.
Extended Wheelbase for Enhanced Luxury
The refreshed standard Electrified G80 brings significant dimensional changes, with the wheelbase stretched by 130mm specifically for the Chinese market. This approach mirrors strategies employed by luxury rivals like Jaguar and Audi, who offer long-wheelbase variants to enhance rear passenger comfort without forcing buyers into larger segments.
The extended body incorporates reclining rear seats with leg rests, memory, and massaging functionality, positioning the Electrified G80 closer to the flagship G90’s luxury credentials. Additional premium touches include quilted garnishes on rear doors and easy-close functionality.
Technology and Efficiency Improvements
Both variants benefit from Genesis’s latest technological advances, including a massive 27-inch OLED display that combines digital instruments and infotainment functions. The premium audio experience comes courtesy of a 17-speaker Bang & Olufsen sound system, while Genesis claims further reductions in noise, vibration, and harshness levels.
Supporting Australia’s National Electric Vehicle Strategy, the updated G80 features an electronically operated charging port cover and maintains the existing 272kW/700Nm dual-motor all-wheel drive powertrain configuration.
Market Performance and Competition Data
| Vehicle Model | 2024 Australian Sales | Key Competitor Analysis |
|---|---|---|
| Genesis Electrified G80 | 11 units | Entry-level luxury EV sedan |
| BMW i5 | 44 units | Direct German rival |
| Mercedes-Benz EQE | 437 units | Market leader in segment |
| Segment Growth Potential | High | Government EV incentives driving adoption |
Frequently Asked Questions
Q: When will the 2025 Genesis Electrified G80 arrive in Australia?
A: Genesis expects the refreshed model to reach Australian showrooms in early 2025, though the extended wheelbase version may remain China-exclusive.
Q: Will the Magma variant be available globally?
A: Production details for the Magma variant remain unclear, with Genesis yet to confirm which markets will receive the high-performance model.
Q: What’s the current electric vehicle landscape in Australia?
A: Australia’s EV market is rapidly expanding under the government’s electrification strategy, with improved charging infrastructure and incentives driving adoption.
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